Retail Branding Heritage
Maximus is a division of the 100+ strong Aliagroup, India's largest branding services firm, which is committed to building brands through branding.
As a part of this diversified, innovative and experienced communications conglomerate, Maximus specializes in providing innovative solutions for experiential marketing by a never before merger of brand style and designing skills.
With the sole objective of Maximising brand presence at Point of Choice, Maximus provides a brand centric and marketing led approach, to help the brand stand out and create a difference in the cluttered Retail Scenario.
Contrary to current practice of fabricators offering readymade ‘one size fits all’ type solutions - we offer customized branded retail solutions that are led from a strong brand, retail and consumer understanding. Maximus offers a wide array of retail solutions, from creating the look & feel of a store to shop-in-shop's, in-shop display & visual merchandising.
At Maximus, brand building is the core of each project, and each solution provided, begins with the brand and what it stands for, what are the category and product attributes that a brand owns and anchors, to explore solutions.
Maximus Acknowledges & Evaluates
- Brand Values and Attributes
- Consumer outlook and behavior
- Retailer Attitudes (often regionally distinct)
- Retail environment (often regionally distinct)
- Distribution Logistics
- Budgets
And only then explores material and fabrication
Our designs go beyond visuals and into adopting and giving a meaning to the brand in the retail environment